One of Google's less popular but definitely encouraging corporate policies has been their hard stance against pornography.
They've thrown an awful lot of their considerable weight against online pornography, and just put into practice two very big moves that will severely limit access to sexually explicit material.
First of all, Google will no longer accept advertisements through Google AdWords that promote graphic depictions of sexuality. That means ads that contain or lead to pornography will see a severe drop in clicks that come from Google.
The second move was actually launched in March, prohibiting apps sold through Google's app store that contain or promote explicit content. Essentially, if the app is used as either a provider or gateway to pornography, it can no longer be sold through Google.
Google sent an email out alerting their advertisers—particularly pornography and other adult themed websites—that they will be implementing their new advertising policy which eliminates pornographic and sexually explicit ads. In addition, it seems Google will also no longer link to sites that contain such materials, no matter how benign their advertising.
The letter from Google:
Dear AdWords Advertiser,
We're writing to remind you about a change to Google's advertising policies we announced in our Policy Change Log that may affect your AdWords account:
Beginning in the coming weeks, we'll no longer accept ads that promote graphic depictions of sexual acts including, but not limited to, hardcore pornography; graphic sexual acts including sex acts such as masturbation; genital, anal, and oral sexual activity.
When we make this change, Google will disapprove all ads and sites that are identified as being in violation of our revised policy. Our system identified your account as potentially affected by this policy change. We ask that you make any necessary changes to your ads and sites to comply so that your campaigns can continue to run.
Sincerely,
The Google AdWords Team
Last year, under pressure from British Prime Minister David Cameron, Google and Bing agreed to eliminate 100,000 search terms that might lead to child pornography.
This move is very encouraging because it includes all types of pornography. The easy accessibility to pornography on the internet by adolescents is, I believe, at least partly responsible for the rapidly flourishing 'rape culture' in western society.
These are all good moves that may help keep children from accessing porn so easily, however, the vast majority of porn and child porn exist on the 'dark net' - unaffected by Google or Bing.
They've thrown an awful lot of their considerable weight against online pornography, and just put into practice two very big moves that will severely limit access to sexually explicit material.
First of all, Google will no longer accept advertisements through Google AdWords that promote graphic depictions of sexuality. That means ads that contain or lead to pornography will see a severe drop in clicks that come from Google.
The second move was actually launched in March, prohibiting apps sold through Google's app store that contain or promote explicit content. Essentially, if the app is used as either a provider or gateway to pornography, it can no longer be sold through Google.
Google sent an email out alerting their advertisers—particularly pornography and other adult themed websites—that they will be implementing their new advertising policy which eliminates pornographic and sexually explicit ads. In addition, it seems Google will also no longer link to sites that contain such materials, no matter how benign their advertising.
The letter from Google:
Dear AdWords Advertiser,
We're writing to remind you about a change to Google's advertising policies we announced in our Policy Change Log that may affect your AdWords account:
Beginning in the coming weeks, we'll no longer accept ads that promote graphic depictions of sexual acts including, but not limited to, hardcore pornography; graphic sexual acts including sex acts such as masturbation; genital, anal, and oral sexual activity.
When we make this change, Google will disapprove all ads and sites that are identified as being in violation of our revised policy. Our system identified your account as potentially affected by this policy change. We ask that you make any necessary changes to your ads and sites to comply so that your campaigns can continue to run.
Sincerely,
The Google AdWords Team
Last year, under pressure from British Prime Minister David Cameron, Google and Bing agreed to eliminate 100,000 search terms that might lead to child pornography.
This move is very encouraging because it includes all types of pornography. The easy accessibility to pornography on the internet by adolescents is, I believe, at least partly responsible for the rapidly flourishing 'rape culture' in western society.
These are all good moves that may help keep children from accessing porn so easily, however, the vast majority of porn and child porn exist on the 'dark net' - unaffected by Google or Bing.
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